About

Create what I wish existed.

I'm Zaye Flowers — a Product Design Lead and creative technologist building tech-powered tools that inspire and empower people.

My journey in design and technology has been driven by a simple philosophy: create what I wish existed. Over twelve years I've shaped UX at brands like CNN, GEICO, IHG, and US Bank — learning how to make digital experiences that resonate with people and move the business at the same time.

Today I'm focused on Before Us, a daily-quote app of Black American and Black Diaspora voices, and UX Strip, a comic series about the absurd side of product work. Both combine my passion for technology with a commitment to tools that make a positive impact.

I'm driven by curiosity — always exploring how design, technology, and storytelling can create real connection. I'm also a huge R&B fan with a side project brewing around music and storytelling.

Design
  • UI/UX Design
  • Product Design
  • Brand Identity
  • Design Systems
Technology
  • AI Engineering
  • Front-end Development
  • Mobile App Development
  • Prototyping
Zaye Flowers
Location
Baltimore / D.C.
Interests
AI, music production, photography, travel
Currently building
Before Us, UX Strip
Favorite tools
Figma, Cursor, Claude, Midjourney, Notion

What I do

01

UX Design

Crafting intuitive, scalable experiences rooted in empathy and systems thinking.

02

Frontend w/ AI

Building modern interfaces with React / Next.js and AI tools like Cursor and Claude.

03

AI Experiments

Prototyping with generative tools to unlock new creative workflows.

04

Product Thinking

Balancing strategy and execution to launch apps like Before Us.

05

Creative Direction

Shaping visual identity and storytelling across product, brand, and motion design.

06

Prototyping & Handoff

Rapid prototyping and dev-ready specs using Figma, Cursor, and modern toolchains.

Experience

Career
2025 — NOWOwner, Creative TechnologistFEZ Media
2024 — 2026UX / Product LeadGEICO
2021 — 2023Senior DesignerPublicis Sapient
2019 — 2023Product Design MentorThinkful
2019 — 2021Senior Product DesignerCNN

Now

What I'm up to

Before Us is live on the App Store, so now it's listening to what people do with it — plus the next run of UX Strip, and writing about designing with AI.

Read the now page