Candy Paint
A music video experiment that blends motion, style, and identity through generative AI — generative type, motion and machine-made texture.
- Role
- Creative Director, AI Prompt Engineer
- Year
- 2024
- Tools
- Midjourney, Runway ML, DaVinci Resolve, CapCut
Project overview
Candy Paint explores how AI can be used as a creative collaborator — not just a tool. What began as a prompt experiment quickly evolved into a full visual narrative that blurs the line between reality and imagination. This project investigates digital identity, futurism, and the aesthetics of self-expression through synthetic visuals and stylized motion.
Process
Using Midjourney for visual concepting and Runway ML for motion, I constructed a visual storyline that would feel cinematic but surreal. The character design, framing, and styling were all directed with an intentional nod to Afrofuturism, digital fashion, and the idea of "digital armor." The edit was mostly composed in DaVinci Resolve, allowing for tight control over pacing and mood.
Outcome
The result is a high-style music visual that merges narrative with generative art. More than an experiment, Candy Paint is a proof-of-concept for how emerging tools can extend the creative voice of independent storytellers — blending tech and intention in unexpected ways.
- Artist
- Normani
- Produced by
- TBHits
- Written by
- Normani, Starrah, Jacob Gago, June Nawakii, Keynon Moore, 302Quan & Ty Steez